Project context
Where the work sat in the commerce operation
The BIORESTORE work involved an online store for sustainable clothing care, where product explanation and the path from catalogue browsing to purchase were central to the experience.
Requirement
What needed to be addressed
The brief focused on how products are explained and organised online and how customers move from understanding the range to making a purchase.
Delivery approach
How the work was framed
The work concentrated on product presentation and the online shopping experience, keeping the catalogue and purchase journey aligned around the information customers need to make a buying decision.
Workstreams
The areas covered by the project
Product presentation
The storefront needed to explain a specialist product proposition clearly enough for customers to understand it.
Product information
Catalogue content organised around the information customers need before deciding to buy.
Catalogue journey
Browsing and product discovery considered as part of the route from interest to purchase.
Purchase path
The online shopping journey kept focused on moving from product understanding into a clear buying action.
Project shape
What this example shows
- A commerce experience where product education is part of conversion.
- Catalogue structure and product information treated as part of the same customer decision journey.
- Store design focused on helping customers move from understanding the product to purchasing it.